You check your website analytics and the numbers look encouraging. Visitors are arriving. Pages are being viewed. People are spending time on your site. Yet the enquiry form sits quiet. The WhatsApp button goes untapped. The phone does not ring.
Before an international traveler books a safari in Kenya, they do something almost every time: they check the reviews. Not just glance at them — they read them carefully.
There is a new kind of travel agent in town. It does not charge commission, it does not have an office in Nairobi, and it has never set foot in the Maasai Mara. Yet right now, it is recommending safari companies to thousands of high-value international travelers every single day — and deciding whose name comes up and whose does not.
Most Kenyan safari operators have an extraordinary product and an invisible online presence. If international travellers from the UK, Germany, or the US are searching for a safari company like yours — and not finding you — here are the three reasons why, and exactly what to do about it.
