About Us
Twenty-four years in digital marketing. Now, all-in on hospitality.
Who we are
Want to know a little about us? Let us tell you.
Viktorum is a digital marketing agency serving the hospitality industry and was founded by Zoltan Biro, who has been passionate about digital marketing since the age of 19. He fell in love with the idea of influencing people in a digital way and building beautiful assets that can have a global impact on companies’ lives.
Why we do it
Viktorum’s Brand Conviction
We at Viktorum believe in the magic of digital experiences.
We believe in the power of impressing guests with outstanding content. The way we impress guests is by guiding them strategically toward the right content at the right time, creating emotional attachment and brand loyalty.
Timelessly impacting guests’ lives comes to us naturally.
What we do
Viktorum’s mission statement
How we do it
How we make our decions daily
Every day we strive to make decisions based on the values that we believe in.
Our values
- Integrity — Transparency over vanity metrics
- Excellence — Results over promises
- Customer Care — Long-term partnership over one-off projects
- Simplicity — Specialization over spreading thin
We’re working with
19+ hospitality brands across the UK, US & East Africa
Meet our team
Founder & Digital Marketing Consultant
PPC Specialist
SEO&GEO Specialist
UX & Frontend Developer
Hotel Content Creator
HR Expert
Why I Built Viktorum
After 24 years in digital marketing, I’ve worked across multiple industries, but one has always stood out: hospitality. Over the years, I’ve partnered with hotels, safari operators, lodges, restaurants, and tourism businesses, gaining a deep understanding of what drives enquiries, direct bookings, and long-term growth in this unique industry.
That’s why Viktorum focuses exclusively on hospitality today. We believe specialist knowledge delivers better results than generalist marketing. When you work with us, you don’t need to explain seasonality, international source markets, direct booking strategies, OTA dependency, or why reputation management can make or break a business. We already understand the challenges—and the opportunities—because we’ve spent years helping hospitality businesses grow. Our mission is simple: help outstanding hospitality businesses get the visibility, enquiries, and direct bookings they deserve.
Founder, Viktorum
How we are different
Why should you choose us?
We only work with hotels, safari operators, restaurants, and hospitality brands — no generalists, no exceptions.
A proven 8-stage customer journey framework built specifically for hospitality brands — not adapted from another industry.
Every strategy we build is designed to reduce your OTA dependency and increase the revenue you keep — not the commission you pay.
24 years of experience in digital marketing, with deep expertise in the hospitality and travel industry across East Africa, the UK, and the US.
We build campaigns targeting guests in the UK, Germany, the US, and the Middle East — the source markets that fill your calendar.
We optimise your presence for how modern travelers search — including ChatGPT, Gemini, and AI travel planners recommending properties like yours.
We work on rolling monthly engagements. We earn your trust every month — or you walk away. No lock-in, no penalty clauses.
We do not hand you a deck and disappear. We build it, run it, and optimise it — so you can focus on delivering the experience.
We act as an extension of your team — understanding your property, your guests, and your goals as well as you do.
No vanity metrics. Every report connects directly to bookings, enquiries, and revenue — numbers that actually tell you what is working.
Direct access to your account team via WhatsApp and phone — not a ticketing system or a junior account executive.
We set realistic KPIs before we start, report against them honestly, and never oversell what digital marketing can deliver.
What clients say about us
Zoltan’s technical skills are unparalleled, and his passion for digital marketing is contagious. His ability to translate complex technical concepts into actionable strategies has helped us achieve significant results in a short amount of time. We’re grateful to have him and the Viktorum team on our side, and we highly recommend their services to anyone looking for exceptional digital marketing expertise.
We had the chance to work with Zoltan and his team in 2022 at Viktorum digital marketing agency. They did an amazing job in promoting our restaurant. Viktorum’s team implemented digital marketing strategies specifically tailored to our restaurant. They optimized our website for search engines, created engaging content for our social media platforms, and their efforts to increase our online visibility and engagement have successfully attracted more guests and increased cover numbers. Overall, we highly recommend Viktorum to any restaurant business looking to improve its online presence and expand its customer base.
HOW WE WORK
Your Path to More Direct Bookings
From first strategy call to monthly optimization — here's exactly what working with Viktorum looks like.
Discovery Call
Tell us about your property, your goals, and where OTA commissions are eating into your margin — by phone, WhatsApp, or a free strategy call.
CVJ Mapping
We map your 8-Step Customer Value Journey — a strategy built for your specific revenue stream, not a generic template.
Implementation
We build it, launch it, and get it live — website, campaigns, and automations, fully in your brand. Full execution, not just a strategy deck.
Monthly Optimization
Honest reporting tied to real bookings, not vanity metrics. We earn your trust every month — no long-term lock-in required.