Cookie Policy
Last updated: September 24, 2026
1. What Are Cookies?
Cookies are small text files placed on your computer, smartphone, or tablet when you visit a website. They help websites function efficiently, remember your preferences, enhance security, and provide website owners with analytical information about how visitors interact with their site.
In addition to traditional cookies, this policy covers similar tracking technologies used by Viktorum (viktorum.com), such as web beacons, pixels, scripts, and local storage mechanisms (including the Meta Pixel and Google Ads tags).
This Cookie Policy explains what cookies and tracking technologies Viktorum uses, why we use them, and how you can manage your preferences. It should be read alongside our Privacy Policy.
2. Categories of Cookies We Use
We categorize cookies on our Site into three distinct groups:
A. Strictly Necessary Cookies (Always Active)
These cookies are essential for the operation, security, and accessibility of the Site. They enable core functionality, such as filling out safari business audit request forms, scheduling strategy calls, and remembering your cookie consent choices.
Because the Site cannot function properly without these cookies, they cannot be toggled off in our banner and do not require prior consent under UK/EU data protection laws.
B. Analytics & Performance Cookies
These cookies collect aggregated, non-identifiable statistics about how visitors navigate and interact with our Site. They help us understand which safari marketing resources are most valuable, how visitors reach our site, and where performance bottlenecks occur. We use:
- Google Analytics: Tracks website traffic, visitor demographics, session durations, and page interactions.
- Metricool: Tracks website and social media performance, referral traffic, and campaign engagement.
These cookies are only activated if you grant consent via our Cookie Banner.
C. Advertising & Retargeting Cookies (Pixels)
We use advertising pixels to measure the efficiency of our ad campaigns and display relevant, tailored marketing content to safari operators, lodge owners, and prospective clients who have previously visited our Site. We use:
- Meta Pixel (Facebook & Instagram): Measures ad campaign conversions and builds custom audience groups on Meta platforms.
- Google Ads Tag: Tracks conversions from search ads and enables remarketing across the Google Display Network.
These cookies are only activated if you grant consent via our Cookie Banner.
3. Cookie Overview & Data Table
| Cookie / Tool Provider | Name | Purpose | Typical Duration |
|---|---|---|---|
| Google Analytics | _ga, _ga_* | Distinguishes unique website visitors for reporting analytics | Up to 2 years |
| Google Analytics | _gid | Distinguishes visitors for short-term session analysis | 24 hours |
| Meta Pixel | _fbp | Stores and tracks visits across Meta platforms for ad performance | 90 days |
| Meta Pixel | fr | Delivers and measures targeted ads on Facebook & Instagram | 90 days |
| Google Ads | _gcl_au | Stores and tracks ad click conversions | 90 days |
| Metricool | metricool_* | Measures overall site interaction and marketing funnels | Varies by setup |
4. Managing Your Cookie Preferences
When you first visit viktorum.com, you will be presented with a Cookie Preference Banner allowing you to accept all cookies, reject non-essential cookies, or customize your settings by category.
Changing Preferences on Our Site
You can review or update your consent settings at any time by clicking the “Cookie Settings” link located in the footer of any page on our Site.
5. Controlling Cookies via Your Browser
In addition to using our Cookie Settings panel, you can configure or block cookies directly through your web browser settings. Please note that disabling all cookies may impact website functionality and user experience.
Instructions for common browsers:
- Google Chrome: Settings > Privacy and Security > Third-Party Cookies
- Apple Safari: Preferences > Privacy > Block all cookies
- Mozilla Firefox: Settings > Privacy & Security > Enhanced Tracking Protection
- Microsoft Edge: Settings > Cookies and Site Permissions > Manage and delete cookies
6. Direct Opt-Outs for Advertising Networks
You can manage your interest-based advertising preferences directly through third-party ad networks:
- Google Ad Settings: https://adssettings.google.com
- Meta Ad Preferences: https://www.facebook.com/adpreferences
- Your Online Choices (EU/UK): https://www.youronlinechoices.eu
- Digital Advertising Alliance (US): https://optout.aboutads.info
7. Updates to This Cookie Policy
We may revise this Cookie Policy periodically to reflect changes in our technology, services, or legal obligations. The revision date at the top of this page indicates when updates were last enacted.
8. Contact Us
For any questions regarding our use of cookies or tracking technologies, please contact:
Viktorum
237 Garden City, Nairobi, Kenya, 00618
Email: hello@viktorum.com
Phone: +40 744 621 250
WordPress Cookie Banner Copy
Banner Text:
We use cookies and tracking technologies to optimize website performance, analyze site traffic, and deliver personalized ad experiences for tour and safari operators. You can accept all, reject non-essential cookies, or manage your preferences. Read our Cookie Policy for details.
Button Labels:
- Accept All
- Reject Non-Essential
- Manage Preferences
Preference Panel Categories:
- Strictly Necessary: Always Active (Toggle locked)
- Analytics (Google Analytics, Metricool): Toggle (Off by default)
- Advertising (Meta Pixel, Google Ads): Toggle (Off by default)