SAFARI & TRAVEL COMPANY
Majestic Quest Safaris
The Project
The Mission
Reposition Majestic Quest Tours as the trusted operator for bold, adventure-driven travelers seeking fly-in safaris, hot air balloon experiences, and private luxury tours across East Africa — backed by a website built to rank, convert, and scale.
Final Results
A fully rebranded, SEO-structured website live under a consistent brand identity — “Africa, Conquered by the Bold” — carried through every page, from the homepage to individual destination pages across Kenya, Tanzania, Uganda, Rwanda, and Zanzibar. The migration preserved existing search equity through a fully mapped and tested 137-row redirect structure, with zero broken high-traffic URLs. Real-time lead capture is now live via Tidio chat and WhatsApp, giving international travelers a direct line to the team from any page on the site. The sitemap has been resubmitted to Google Search Console to accelerate reindexing under the new site structure.
How we Completed
Problems Solved
- Undifferentiated brand voice that didn't reflect their premium fly-in and luxury safari offerings
- No defined Ideal Client Profile, leading to generic messaging that didn't speak to international, adventure-focused travelers
- Weak on-page SEO and missing schema markup limiting search visibility
- High-risk full site migration (137+ URLs) with no redirect strategy in place
- No unified lead-capture system connecting the website to real-time channels like WhatsApp
- Inconsistent geographic claims (e.g., fly-in safaris needed to be scoped correctly to Kenya only)
Project Details
Majestic Quest Tours & Travel
Brand Repositioning, Full Website Re-Design, Copywriting, SEO, Content Strategy, Site Migration & Redirect Management
Nairobi, Kenya
Since 2026 Q2
The Main Highlights
Full Brand Repositioning, SEO Overhaul & Zero-Downtime Migration for a Premium Safari Brand
A complete rebrand and website rewrite built around “Africa, Conquered by the Bold” — paired with structured SEO, real-time chat and WhatsApp lead capture, and a fully tested 301 redirect migration to protect existing search rankings through the transition.










